The young Pop Star, Justin Beiber launches his first fragrance for Women. Stated in WWD, the scent is meant to appeal to the core of Bieber's fan base. He appreciates and has a deep connection with his fans. So creating this fragrance that he personally loves, is another way he bring them closer to his world (WWD).
His fragrance bottle looks very much, similar, to Fashion Designer, Marc Jacobs, LOLA bottle.
Certainly, Jacobs agrees. In an interview with WWD, he says, "I look around the room and I look at the work we've done and a quote I always bastardize but I really believe in, is something Chanel said: "He who insists on his own creativity has no memory."